Copyright 2006 Frank RumbauskasHave you ever wondered why sales managers are so insistent that you cold call?Have you ever wondered why many companies will not even consider a marketing budget, and instead mandate "cold call" ing, make it a job requirement, and tell you youll be fired if you dont do it?Doesnt it seem a bit strange that youd be paid so much in salary just to run around collecting fifty business cards a day, or making fifty telephone calls when your talents are so much better than that?There is a reason for all this insanity. Its the dark side of "cold calling" , and the real reasons why many companies still force salespeople to engage in this old, antiquated method of doing business.First of all, cold calling doesnt cost the company money. It costs you money. They get to avoid spending money on marketing, and instead they let you do the hard work of cold calling. This is in spite of the fact that cold calling has the lowest returns of any and all sales activities, and therefore leaves you with the lowest possible paycheck.Second, cold calling doesnt cost the company time. If they wanted to put together a marketing plan theyd either have to hire more employees to do it, take current employees away from other duties, or hire an outside firm to implement it. Instead, they tell you to do it. This saves manpower and eliminates the need to either hire new employees or hire an outside consultant. The end result is that is costs you time and forces you to waste your valuable time on the lowest-percentage sales activity instead of on something more productive.The insanity of all this is that trying to save time and money by forcing you to cold call ends up costing the company huge amounts of time and money! It obviously isnt profitable to have salespeople cold calling when it consistently has the lowest returns of all sales activities. However, they do it anyway, with the belief that its a smart way to cut corners. The fact of the matter is that having salespeople how to sell is penny-wise and pound-foolish. It lets companies cut corners in the short term, but with very dire long-term consequences. Cold calling, when relied upon as the main source of new business, frequently leads to lost profits, downsizing and even bankruptcy.Companies that are succeeding today dont bother with "how to sell" ing. They implement a marketing plan that generates qualified leads, and they provide those leads to the salespeople, who simply go out and close them. This is the only sensible way to do business in the twenty-first century.
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Si te mudas a otro pas o ciudad, sea cual fuera la razn, trabajo, situacin econmica, familia, novio, novia, cambio de aire; todas las razones llegan a ser insuficientes pero necesarias a la hora de adaptarse.Adaptarse a una nueva cultura, idioma, ambiente, clima, reglas sociales, y estilo de vida es muy duro y al mismo tiempo interesante. En mi caso personal, cuando me mude de pas fue porque mi familia lo decidi hacer, no segu mis necesidades ya que era demasiado chica para seguir mi propio camino y demasiado grande para depender de sus decisiones. Sin embargo segu las decisiones de mi familia.Al principio de mi llegada, decid tomarme todo fcilmente como si fuera irreal, ya que era muy duro enfrentar la realidad de que me aleje de mi vida, que deje todo lo que tenia atrs.Decid entonces que todo seria una gran vacacin. Junto con el clima era caluroso, viva cerca de la playa lo cual en mi pas no lo tena entonces mi vida seria un cuento total. A lo largo de los meses, no hacia mas nada que salir, comprar, conocer gente y divertirme sin ningn propsito de lo que iba a pasar en mi futuro.Luego de unos meses conoc a un chico que crea que cumpla con todas mis expectativas de hombre ideal. Popular, atractivo, simptico, deportista y dems. Comenzamos a salir y crea que era el sueo de mi vida hecho realidad, Qu poda ser mas perfecto que eso?La realidad me cayo de golpe cuando me di cuenta que nada de lo que crea tan perfecto era as, sino una idealizacin de eso. Mi plata se me iba disminuyendo poco a poco, el novio perfecto no eran perfecto ni mucho menos sino que solo quera demostrarlo ser, y traa consigo ms complicaciones y dilemas que me llevaran a sufrir en la relacin. Mis alrededores no me satisfacan como yo pensaba que iban a hacerlo, pero decid que deba intentarlo igual ya que todo pareca perfecto y no lo quera arruinar.Luego vino el invierno y comenc lo que haba planeado antes de mi llegada: estudiar moda y convertirme en una sper diseadora. Sin embargo me encontr con un lugar lleno de gente que crea ser demasiado rara y competitiva, sin nada de ganas de socializar ni conocer a alguien nuevo. La presin de ser aceptado a la escuela de arte y ganar la simpata de los profesores era mayor que otra cosa.Me encontr en situaciones difciles como en una clase de moldes, tratando de hacer una pollera que me llevara hacer un da entero solo el molde. Ah me di cuenta que lo que necesitaba era estudiar en un idioma que me era cmodo, con gente parecida a mi con ganas de disfrutar la poca universitaria y aprender pero con un propsito mas profundo que llenara mi alma.Luego de un tiempo pens y pens que todo lo que crea necesario para mi felicidad en realidad no me satisfaca y no entenda mis sentimientos y descontento. Mi familia tampoco lo entenda. La verdad es que hay gente que sabe encontrar lo que busca ms fcil que otra. Pueden seguir su propio instinto sin importar lo que dirn los dems, si aceptan o no. Hay otra, que les es ms difcil y necesitan demostrar a los dems que logran lo que se proponen, sin saber si realmente lo desean.En fin, mudarse de pas es algo muy complicado que tambin tiene cosas positivas. Ayuda a abrir la cabeza y darse cuenta que uno no esta solo, que hay mucha gente diferente aparte de lo que uno crea nico, que las culturas son diferentes y parecidas en muchos aspectos, que a pesar de que uno intente adaptarse a algo nuevo, en el fondo es importante mantener nuestra identidad. Debes seguir tus sentimientos siempre, porque tu solo sabes lo que es bueno para ti.
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The company now boasts 22 employees, including scientists, farmers, international businessmen, industrial workers and of course family.GreenEnergy`s corporate mission aims to bring large tracts of rural land under scientific but basic cultivation of bio-fuel feedstocks, bringing with it employment and entrepreneurial opportunities to potentially thousands of Vietnamese rural poor, while providing inputs for GreenEnergy`s core business, the refining and marketing of bio-diesel.It is a win, win situation for everyone because not only does cultivation of this vegetable oil require only marginally arable, war damaged or barren land, this also means its activities do not compete with other food production which avoids putting upward pressure on food prices.N.B (Vietnamese Government has identified seven million hectares as marginal, barren or war damaged land). In addition GreenEnergy`s operations achieve a renewable and sustainable fuel source for Vietnam to continue its development with all the attendant social, economic and environmental benefits in producing clean energy.Because of the scale and potential of the bio-diesel industry in Vietnam and indeed globally, where tens of millions of bio-fuel crops will have to be grown to substantially replace fossil fuels, a second green revolution is possible, bringing with it true improvement in the lives of the rural poor and vegetable oils can play a significant role in helping to ameliorate global warming as a key aspect of climate change.Global warming, a key aspect of climate change, now clearly recognized as a result of a concentration of greenhouse gases (GHGs) in the atmosphere - has the worst impact on the climate.Carbon dioxide, the most common of GHGs, is emitted during the burning of fossil fuels. The Kyoto Protocol gazetted in February 2005 requires participating countries to cut carbon emissions.Further to this, rising crude oil prices and the need to reduce dependence on imported oil has made it necessary for net oil importers to think of alternative energy sources. The precarious situation with fossil fuel supplies coupled with the ability of bio-fuels to lessen that risk, makes it feasible for the global economy to revert its focus towards agriculture and those traditionally engaged in it, thus offering a potential boon to Vietnams rural sector.Full bio-diesel use would reduce net CO2 by over 78% compared to petroleum diesel and up to 16% with the use of blends comprising 20% bio-diesel.While both fuels are almost equally efficient at converting raw energy resources into fuels, bio-diesel has a larger part that is renewable .Similarly, bio-diesel is non-toxic and environmentally friendly as it produces substantially less CO2, ensuring sustainable environmental practices.GreenEnergy has recognized this mammoth task and has adopted a dual strategy for attaining its goals in Vietnam.1.Public Aggressive initiatives to jump-start the production side of bio-fuel feedstocks by forming a partnership with Vietnams Central Government and Peoples Committees as well as aid agencies to help put large tracts of marginal land under bio-fuel crop cultivation quickly.A memorandum of understanding and support was signed by the Peoples Committee of Binh Dinh Province and Green Energy Vietnam on the 8th of December 2006 and the 500 hectare Binh Dinh Research and Training Facility for the Cultivation of Biofuel Feedstocks has been established, known as BDF- FARMER ENERGY- a working laboratory devoted to developing the bio-fuel industry for the benefit of Vietnamese rural poor.2.Private Includes GEV investments to retain its First Mover advantage by securing its proprietary feedstocks, expanding its physical plant refinery presence and continuing to build its integrated supply-chain, complete with forward contracted suppliers and customers.It is in this first arena, Public Initiatives, that GreenEnergy sees co-operation with aid agencies.Some of the substantial and sustainable benefits that the cultivation of bio-fuels crops can contribute to Vietnam are:1. Real cash growth, raising the annual income of $820 to $1,300 U.S. for thousands of marginalized rural families.2. Private homesteading for the rural poor.3. Stress relief and barren or war damaged land reclamation.4. Enfranchisement of poor, rural women.5. Retention of scarce foreign currency reserves and6. Independence from the uncertainties of global mineral oil markets.The People`s Committee of the Province of Binh Dinh and GreenEnergy, Vietnam, in full realization of the enormous impact this Research and Training Facility will have for all of Vietnam`s rural communities, cordially invites any and all organizations seeking positive change in the livelihood of rural Vietnamese to form an active Partnership in the development of this Research and Training Facility. The Binh Dinh Facility wants to be a catalyst in harnessing this opportunity for all stakeholders and delivering:. A path for the rural poor to climb out of their deprivation rather than fall further behind.. A renewable, sustainable and viable alternative to fossil fuel for Vietnams surging economy. and an industry that rejuvenates, rather than degrades the environment.Introduction to the oil plant Jatropha.The oil plant Jatrophas curcas (L) (Jatropha) or physic nut, is multipurpose and drought resistant, growing to a height range of 2 to 7 metres for the Asian species and it not only flourishes in tropical and sub-tropical climate zones but even in areas absent of water.Because its leaves and stems are toxic to animals it is often used as a protective hedge around farm houses, gardens and fields.It also reduces soil damage caused by erosion from wind and water and traditionally the seeds were harvested by women for medical treatments and local soap production.In Thailand, Jatropha normally flowers twice a year, in dry and rainy seasons with seed harvesting conducted approximately 60-90 days after flowering and the oil plant has a productive life of 20 years.Because the market is probably not yet mature enough for the plant to generate enough income solely from oil extraction, a holistic rural development approach has to be taken into account in order to exploit all potential uses of the Jatropha plant. This approach is known as the Jatropha System.The system focuses not only on the use of the source as a fuel, but rather as an element, to activate a system combining ecologic, economic and income generating activities.Consequently, the Jatropha System offers four main aspects of development aiming to better the livelihoods in rural areas, especially for women and farmers: . Renewable energy- bio-diesel . Erosion control and soil improvement . Promotion of women and . Income generation.About one-third of seeds can be extracted as oil that has a similar energy value to diesel fuel. The oil is extracted by hydraulic pressure and then filtered through an intensive sleeve that can then be readily used without any complicated refinery process, directly available for small diesel engines as a substitution for diesel oil, without engine modification.This oil can power engines, such as water pumps, tractors, hand mowers, other farm machinery and rice milling machines and by using this domestically produced oil as a substitution for imported oil, significant cash savings can be made.GreenEnergy Ltd have already committed a considerable amount of time, money and resources to this environmentally sound an economically sustainable project in Vietnam and welcome further input from other interested parties.It is also their belief that at an international level, stakeholders involved should perform a three pronged approach, with mutual knowledge, technology transfer, genetic development of high oil content in the seeds and exchange of Jatropha species, together with investment and trade linkage.